Tired of the same-old boring veterinary Instagram posts that get little to NO engagement?
Out of fun veterinary social media post ideas that actually get your followers liking, sharing, and commenting?
Say no more!
I’ve put together a list of our top 20 most engaging veterinarian Instagram post ideas for 2024. PLUS veterinary Instagram caption examples from real local veterinary brands!
Ready? Let’s go!
1. Two Truths & One Lie
A great idea to humanize your brand on social media in a fun and engaging way is to introduce your team with a “2 truths and 1 lie” game.
All you have to do is snap a quick photo of your team member and ask them for “2 truths and 1 lie” statements about them. Anything really. The more personal the better!
In your caption, add the 3 statements and ask followers to guess which one is the lie.
Check out the caption example below by Banfield Pet Hospital!
Make sure you’re engaging back with the people commenting on the post. Let them know if they guessed the correct lie. This is a tried & true post that never goes wrong. Try it out and let us know how it goes!
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2. Relatable Memes
Let’s agree on something… memes never get old!
They are a great post to not only entertain, but also educate pet owners on important topics.
Check out the meme below that we’ve created for Neutering & Spay campaigns. Making educational topics fun with memes will help you get your message across in a much more effective way!
When creating your own memes, make sure they’re:
- Short & simple (easy to understand within 3 seconds).
- Relatable.
- Sassy (but not mean).
Quotes are one of the most effective tools veterinary brands can use to boost social engagement.
Why?
They get re-shared like crazy and are almost sure to work no matter how many times you do it!
However, effective quotes are not that easy to create.
To really spark engagement, quotes need to have a scroll-stopping design and a content sparks some type of emotional response in the reader – it can make you laugh, awwn, inspire, etc.
I bet the quote below would make any cat lover smile 🙂
Since quotes get a TON of shares, they’re great for bringing you new followers and generating brand awareness. So make sure to put your logo/handle and branding in there!
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4. Animal Trivia
What’s one thing all your followers have in common?
They LOVE animals!
So why not challenge them to a fun animal trivia?! People love a good game on social media, especially if it’s about a topic that interests them.
You can also use trivia games to educate pet owners on important topics such as dental health or nutrition. This should always be aligned with your overall marketing strategy and goals!
5. Fun Fact Friday
As a vet med professional you probably know a TON of interesting animal-related facts that most people don’t know.
Well, it’s time to share them!
Pet owners love to learn new things about their animals and by sharing them you’re also positioning yourself as a trusted resource in your local area.
Check out the veterinary Instagram post example below by Small Door Veterinary!
Besides, you can always use a #FunFactFriday series to educate followers on specific animal health topics that you want to feature each month.
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6. Caturday
This one is for all the cat lovers out there!
Start a series of patient features where every Saturday you spotlight one of your feline patients. Check out how Healing Paws Veterinary Care has done it:
Share a patient photo or video and use the Instagram caption to tell their story, how your team cared for them and a few fun facts.
On Facebook you can also ask followers to share their cat photos in the comments so they can be featured next!
7. Fill In The Blank
These posts are similar to quotes but they have an extra interactive element. All you have to do is design a graphic with a statement and invite followers to complete it with their own answers.
You can also create a “Fill In The Blank” post with a patient photo. BHB Reptiles did it very well here:
8. Interactive Instagram Stories Template
Interactive Instagram Stories templates are a growing trend! These fillable templates are basically graphics with text and spaces left blank to be completed by your followers.
Interactive templates are a great way to get brand exposure beyond your follower base. Check out the pet-related examples we’ve created below:
9. Engaging Questions
Pet parents LOVE sharing all about their loving companions on Instagram. So why not ask them about it?
A well-designed graphic with an engaging question is guaranteed to stop the scroll and spark engagement.
Check out the example below from our 52 Engagement Boosting Quotes For Vets Set!
10. Behind-The-Scenes
Behind-the-scenes (a.k.a., BTS ) content is an easy, fun, and quick way to engage followers!
BTS content – whether it’s a video, photo, Story, Reels… – should be focused on giving followers an inside look at your clinic. This type of post humanizes your brand and helps to build deeper connections with your audience.
Yaletown Pet Hospital’s feed is full of great examples of BTS content. Check out this example of a BTS post with a highly engaging Instagram caption:
A BTS post could be as simple as a photo of a doctor examining a patient. Use the caption to share with your followers the story of that patient and how your team cares for them.
*BONUS TIP: If you have a funny shot, ask followers to caption it for extra engagement!
11. Veterinary Instagram Takeover
Get one of your team members to take over your brand’s Instagram account for a day!
The idea is for them to give an inside look at the clinic from their perspective. They can do this through a series Instagram Stories throughout the day or a fun “My day as” Reel.
They can show how their workday starts, what are their main tasks, what they eat, and how they interact with patients. The more personal the better!
12. Veterinary Instagram Partnership
Team up with a local animal-related business for a post collaboration, giveaway or contest.
You could, for example, partner with a local dog-food business to give their clients discounted veterinary services while they could offer your patients an exclusive deal on their products.
This way you will not only be helping like-minded businesses in your community to gain exposure but also connecting your followers with great local brands that they will love.
Besides, partnerships help you capitalize on other brands’ social following and vice-versa. It’s really a win-win!
13. Guess The Breed
This post is another challenge post that NEVER fails in sparking engagement.
You can share a patient photo along with a few fun facts in the caption and ask followers to guess his/her breed.
Check out the example below by Ethos Veterinary Health!
14. Instagram Birthday Post
Celebrate your patients once a month with a festive “Birthdays Of The Month” carousel post.
Create a simple collage with photos of all your patients celebrating birthdays that month and share your wishes in the caption. If some of your patients have their own Instagram profiles, make sure to tag them for extra reach!
Yaletown Pet Hospital’s monthly birthday posts always get tons of likes and comments. Check it out:
15. Woof Wednesday
This one is for all the dog lovers out there!
Every Wednesday feature one of your dog patients. Share a photo or video and use the Instagram caption to tell their story, how your team cared for them and a few fun facts.
On Facebook, you can also encourage followers to share their dog photos in the comments for a chance to be featured next!
16. Ask The Vet
Simply invite followers to ask animal-related questions in the comments and get a DVM to reply to them.
Ask The Vet posts are a great way to not only grow engagement but build trust and thought-leadership.
17. Special Dates
Do you know there’s a National Emoji Day?
How about Social Media Day? Or World Veterinary Day?
These are all relevant dates that can help you come up with fun post ideas! Check out the post that Manning Veterinary Clinic did to celebrate World Veterinary Day:
Stay on top of all relevant dates with our $0 2024 Veterinary Social Media Calendar. Click here to grab your FREE copy now!
18. First Vet Visit
Feature your new patients! Puppies, kittens and all small creatures always get LOTS of engagement on social media.
Make sure to add something fun about them like their favourite treat or the story behind their name in the caption.
19. Meet The Fam Monday
Start a series of posts to feature your team members every Monday. Share a photo or video of them with their pets (if possible) and add a few fun facts about them in the caption. Check out the example below with a super personable caption.
20. Throwback Thursday
Have a fun old photo or video that you never got to post? Or maybe you want to get nostalgic and remember an important date for your clinic?
That all calls for a #TBT!
A #Throwback post could also be a before vs. after photo of a patient that you can use to educate followers on topics such as nutrition and dental health.
Conclusion
There you go! 20 engaging and creative veterinary Instagram posts you should definitely try this year.
We hope these ideas can help you get more creative with social content in 2024.
If you found this blog helpful, don’t forget to follow us on Instagram for tons of tips and advice on how you can grow your veterinary brand on social media.
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